'Lifeworld' is a multifarious artwork created by Olafur Eliasson for advertising screens in public spaces. Each version is site-specific, created especially for locations in New York, London, Seoul, and Berlin. The work takes further shape online, in the global digital space of Wetransfer.

Commissioned by CIRCA, 'Lifeworld' amplifies the here-and-now, encouraging heightened awareness of our movements and actions.

At each location, 'Lifeworld' captures the immediate environment and, via a temporal and spatial blur effect specially designed by Eliasson, presents an alternative view of the city.

Displayed on screens that usually present sharply polished ads, 'Lifeworld’s' surprisingly soft, abstract view strives to create a moment of reflection, redirecting the viewers’ focus to where they are and who they are right now.

Video by CIRCA